
Trend 03
Invisible
Invisible
UX that works without being seen
In short
Haptic design: buttons and keys that give users sensory feedback.
Age-adapted design: beyond "responsive design", which adapts to each platform. Colours, typefaces, illustrations, texts, spacing, navigation menus... suited to the users’ age.
Animations that support the meaning of the design, that say things, anticipate the next step and help reduce "interstitial anxiety": that moment of silence between the user taking an action and getting a response.
Cases
01 / 03Zorraquino spotlights
- 01
The many options designers have to illustrate and enrich apps and websites can put usefulness at risk.
- 02
Paying attention to every single detail is the key to success when designing with the user experience in mind.
- 03
The criterion of invisibility helps to tell what works from what doesn’t.

