Skip to content
Invisible: UX that works without being seen

Trend 03

Invisible

Invisible

UX that works without being seen

In short

Haptic design: buttons and keys that give users sensory feedback.

Age-adapted design: beyond "responsive design", which adapts to each platform. Colours, typefaces, illustrations, texts, spacing, navigation menus... suited to the users’ age.

Animations that support the meaning of the design, that say things, anticipate the next step and help reduce "interstitial anxiety": that moment of silence between the user taking an action and getting a response.

Cases

01 / 03

Zorraquino spotlights

  1. 01

    The many options designers have to illustrate and enrich apps and websites can put usefulness at risk.

  2. 02

    Paying attention to every single detail is the key to success when designing with the user experience in mind.

  3. 03

    The criterion of invisibility helps to tell what works from what doesn’t.

More on the trend

Betting on the virtual: As real as life itself

Next trend · 04

Betting on the virtual