Simple vs Retro

Connecting by looking to the past

In short

Retro: a fashion and a search for simplicity (a reaction against complication).

Going back to the past to connect better with the user.

Brands bring back old models, adapting them to today’s life.

Examples: Casio watches, Smeg fridges, Ikea Argang, Bultaco (electric motorbikes), Polaroid cameras, Anís del Mono…

Retro awakens positive emotions: empathising with people through values of trust based on memories of the past.

USA: the terms newstalgia and newtro name this trend.

Connecting from familiar, simpler worlds.

Giving importance to what the customer values.

Zorraquino spotlights

01
The security of the vintage element, which guarantees quality and functionality in a complicated society with an excess of choice.
02
Also an element of originality: being different, going against the tide.
03
UX: it also improves with the help of the emotional elements linked to retro.

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