Trend 01
UX goes voice
UX goes voice
Designing experiences to be spoken
In short
45% of US adults use at least one voice-activated digital personal assistant, such as Siri (Apple), Google Now, Cortana (Microsoft) or Alexa (Amazon), according to Forrester Data.
A low-friction, highly personalised experience: reminders, appointments, dinner bookings…
Users have high expectations of this new form of interaction.
Easier, faster and more human (the voice as the only intermediary).
New ways to express brand identity: words, conversation, tone of voice, etc.
Brands with a voice identity, as if they were human.
Cases
01 / 04Zorraquino spotlights
- 01
After a long time, real changes will start to be seen in 2017. The voice interface is already mainstream.
- 02
Privacy can be a barrier: having a device that reacts as soon as you say Alexa means it is always listening to you.
- 03
Words matter more than ever for UX.
