Tell me with video

Bringing the experience closer to life

In short

More audiovisual experiences. Design that includes videos.

Many ways to apply it. Turning a site with static images into an experience full of movement and content that tells stories.

An emotional connection with the user. For that very reason, especially active in sectors such as fashion, travel, luxury...

From a functional point of view, consumers want to see the product; a video helps to improve the shopping experience.

Users appreciate video quality. The challenge: being easy to find and easy to download.

Length matters; people find it hard to watch long videos, unless the content is especially striking.

Zorraquino spotlights

01
A rising trend, because of the expressive power of video and how easy it is to produce and use, which brands need to know how to use to improve users’ experience.
02
Young people are the great consumers of audiovisual content and show a preference for this format.
03
YouTube as a school in both format and subject matter: demos, tutorials, unboxing, etc. Video as an everyday resource.

Pages 135–150 of the report