Trend 05
Better to anticipate
Better to anticipate
Giving without being asked
In short
Anticipatory design to make things easier for the consumer.
Design that always tries to stay one step ahead: offering actions, answers, services... before you ask for them.
Built on prior knowledge.
Knowledge of the consumer based on: data analysis, previous purchases, market knowledge, analysis of the purchase process.
Geared to feedback and continuous improvement: there is no knowledge without monitoring and a response from the user.
Design as important as data.
Cases
01 / 04Zorraquino spotlights
- 01
Design moves from simply presenting a selection, or making navigation easier, to replacing the consumer when it comes to making decisions.
- 02
A new way of understanding design that demands not only graphic skill but an understanding of purchase and decision-making processes and, also, the ability to process and analyse data.
- 03
It also requires the user to "get used to it", giving up prominence and power.
