Talking in images

Showing instead of telling

In short

Images, more and more used to tell things, by users and brands alike.

The ease of sharing images is used to improve communication and the experience: saying more with little, and more clearly.

Linked to informal communication as well as to customer service, ordering products, authentication...

Always welcome when it makes communication easier.

Great evocative power; an emotional element.

Also an aesthetic and friendly role, which not only helps to communicate but makes communication friendlier.

Zorraquino spotlights

01
The dominance of the image invites us to think about how the conversation with users can be simplified by using more images, and at better moments.
02
Images that make communication real and bring the forms and ways of interpersonal communication into the online world, focused on showing more than talking.
03
UX improves with images; it becomes fast, close, attractive…

Pages 82–95 of the report