Trend 08
Think mini
Think mini
The same, in fewer steps
In short
64% of consumers pay more for simpler, faster and easier experiences. Simplifying processes becomes premium.
Simplicity breeds loyalty: 61% of consumers tend to recommend a brand because it is simple.
You don’t need complicated strategies to stand out. Simplicity is a truly substantial differentiating value.
Three rules for a simple brand experience: 1. Give consumers what they want. 2. Be available when and where they want. 3. Deliver in three steps or fewer.
Cases
01 / 05Zorraquino spotlights
- 01
One of the strongest trends: simplicity is a priority when thinking about the user’s interaction with a brand.
- 02
At the same time, it is a universal trend, across space and time, which we keep talking about because it is so hard to achieve. Simplifying and reducing is difficult. Today more important than ever.
- 03
The complexity of options, alternatives and information gives a special role to design’s simplifying work. Users need design to help them get it right and save time.
More on the trend
References
Pages 96–109 of the report
