What is audio branding?

A sensory branding strategy that employs acoustic stimuli to build the brand. The objective is to achieve the automatic identification of the company with a brief sound composition by way of a signature. Mobile phone companies, for example, computer applications or communications media use this type of practice to facilitate recognition of their products or services.

Other denominations:
Sonic branding

Download our trends reports
Consumer Trends Branding Trends See more reports

Other branding
related terms