What is perceived value?

Perceived value is the overall evaluation made by consumers of the usefulness of a product or service, based on the difference they perceive between what they receive and what they give in return, i.e. what it costs them. The higher the perceived value, the higher the interest of consumers in that product or service. A good purchase experience or the price, for example, increases the perceived value for a client.

Other denominations:
Perceived value

 
Download our new Consumer Trends 2020 report
Download report See more reports

Other branding
related terms