What is identity theft?

Illicit adoption of a brand identity in the digital sphere, and its management beyond the control of the individual or company. A common example of this practice is the registration of accounts on social networking sites for brands, with the intention of commercially exploiting their reputation (falsification), freely promoting them (brandjacking) or simply damage their credibility.

Other similar fraudulent practices include cybersquatting, phishingor flogcreation.

 
Download our trends reports
Marketing trends UX trends Data trends

Other branding
related terms