What is an endorsed brand?

Brand architecture strategy consisting of the creation of sub-brands with their own identity for certain business units under a parent brand, which are grouped together adding prestige and credibility.

A centralised and hybrid structure; is more flexible than a family brand, although the maintenance of different brand operating in parallel requires greater advertising investment, and the development of distinctive visual identities and the establishment of a naming architecture.

Other denominations:
Endorsed brand

 
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