What is a corporate identity manual?

Style guide that establishes a visual identity policy, with a view to unifying all of its future expressions.

This document, to be drafted in collaboration with the designer responsible, shall firstly contain a written and reasoned description of the graphic elements and each of their potential variations: form, colour, size, etc., accompanied by their respective graphic examples. It shall then establish the rules governing the use of the graphic mark, the corporate colours, the typeface, possible materials... on any support, either internal or external.

Other denominations:
Corporate manual, standards manual

 
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