What is e-branding?

Generation of prestige and associating a brand with certain values by employing digital marketing strategies, regardless of whether these pursue other objectives such as attracting an audience to a site, or promoting a product or service.

The insertion of advertising on a website generates not just clicks and sales - the mere presence of the advertiser also serves to promote and distribute their corporate identity, and contributes to their online reputation - therefore all advertising activity must form part of a comprehensive strategy.

Other denominations:

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