What is a brand tribe?

Set of individuals who share similar attitudes towards a category of products or towards specific brands within it. Not necessarily a group of organised customers; membership of such collectives is determined organically, based on the consumption habits of each individual and their shared interest in certain brands. More than mere consumers, their members are loyal followers who feel identified with the brand, get involved in its community and actively promote it by making recommendations.

Other denominations:
Brand tribe

 
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