What is a slogan?

Brief and memorable message that expresses a brand's identity, qualities and idiosyncrasies. It is a creative resource that has evolved from an ingenious play-on- words or memorable phrase to a broader and more enduring concept, a synthesis of strategic brand placement that is inserted in all advertising messages.

Completes the graphic mark as a representative element, although it must be identifiable on its own.

Other denominations:

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