What is noa?

An absence taboo. Terms free of any negative implication in the languages and cultures considered, and available therefore for commercial use without risk of controversy.

The naming practice must always ensure the chosen brand name is not noa.

The expression noa comes from the Hawaiian, language in it serves to designate the profane, free of taboos or restrictions.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other branding
related terms