What are social networks?

Web socialisation tools. A group of services for the creation of online member communities, based on Web 2.0 principles to facilitate interaction, generating an open space for conversation and the exchange of opinions, files (photos, videos, etc.), applications, text messages, ...

Social networks require each user to create a personal profile by way of an introduction, for making contact with other users with shared interests. There are generic social networking sites such as Facebook, Tuenti, Twitter, MySpace, Fotolog, etc., and specialist sites such as LinkedIn and Naymz (professional networking), Inusual (advertising creative), aNobbi (reading community), Sexy o No? (dating network), online gamer networks, etc.

Their growing popularity makes them a very influential advertising support, their applications are extremely viral as they exploit the potential of buzz marketing and are highly addictive for users. In addition, they facilitate audience segmentation and the precise measurement of return on investment (ROI).

Other denominations:
Social networks

 
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