What is a mailing list?

Organized list of persons who, on a voluntary basis, decide to sign up to receive one-off or regular information from a web page by way of their e-mail address. A mailing list is a direct line of communication with a potential customer, and so proper maintenance and keeping it up-to-date are key for any online business. The basic data that it ought to contain are users’ names and e-mail addresses, but having additional data would allow mailshots to be targeted more accurately.

 
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