What is Hick's Law?

Behavioural rule bearing the name of the psychologist William Hick, whereby the time needed to take a decision is directly proportional to the number of options available, and so it takes longer to choose as the options increase. Examples of the application of this rule include menu designs on web pages or apps in order to reduce the number of options per field to a minimum.

 

Other denominations:
The Hick-Hyman Law

 
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