What is keyword prominence?

Presence and location of a keyword in the different parts of a website and on each one of its pages. Specifically, the closer the keyword is to the start of the title, or in the heading tags (such as H1, H2, H3...), or in the URL, or in the text of the links, etc., the more relevant it will be. It is one of the factors that affects positioning on web search engines.

Other denominations:
Keyword relevance

 
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