What is AMP Accelerated Mobile Pages?

The AMP (Accelerated Mobile Pages) is an open source initiative developed by Google that optimizes the visualization of the different pages of a website on any mobile device. Its main function is to improve the performance of web pages for mobile, reducing much more load times on the pages. Through it, the essential information for the user is prioritized, eluting the load of unnecessary elements for navigation.

It is an ideal complement to the mobile first philosophy initiated by large search engines, which prioritizes the positioning of pages that have been designed specifically for mobile devices.

Acronym or abbreviation:
AMP (Accelerated Mobile Pages): AMP

 
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