What is a web copywriter?

Specialist professional who drafts advertising copy and who is responsible for defining the voice of the brand on the internet and writing in a persuasive manner in order to attract the attention of users and guide them towards performing a specific action, such as subscribing to a newsletter, buying a product, or supplying their details, for example.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other internet
related terms

A

B

C

D

E

P

Q

R

S

s

S

T

U

V

W

X

Y