What is not provided?

Generic term used by the Google Analytics tool to tag all keywords used by a user when making a search in secure-browsing mode; e.g. identified with that user’s Google account on Chrome. As the exact keywords generating the search are not identified or shown, this hinders the task of the SEO.

The percentage of not provided tags for visible keywords has been steadily increasing, such that it represents a serious obstacle for the analysis of organic traffic.

 
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