What are the Customer Data Platforms?

Database containing customer information sourced from various silos, whether online or offline, which is then normalized and subjected to artificial intelligence or machine learning in order to segment customers and determine the appropriate activities that ought to be put into effect through all channels. CDPs offer a 360º overview of each customer and user, by collecting data from sources such as e-mail platforms, websites, mobile apps, e-commerce, or call centres, as well as traditional CRM. One of its advantages is that it provides brands with data that allow them to ascertain how users behave, both in the online and offline worlds. Their aim is to provide the head of marketing with a central repository that concentrates all customer data in one place.

 
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