Advertisements that occupy a specific position within a web page that is being browsed, specifically it is space reserved for the inclusion of advertising and thereby enables it to be distinguished from other content.
Tend to be static elements such as banner, skyscrapers, mid page units, and even sponsored links, although they may also incorporate a dynamic component as in the case of extensible banners.
Other advertising
related terms
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- Paid media →
- Permission marketing →
- Plain language →
- Pop-under →
- Pop-up →
- PPA →
- PPC →
- Product placement →
- Programmatic advertising →
- Promoted trend →
- Promoted tweet →
- Pull advertising →
- Push Advertising →
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- Search funnels →
- Segmentation →
- Share of voice →
- Skyscraper →
- Social media advertising →
- Splog →
- Sponsored link →
- Sponsorship →
- Street marketing →
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