What is permission marketing?

Term coined by Seth Godin in 1999 in a book of the same title which refers to a kind of marketing based on obtaining authorization for the receipt of advertising and information on a particular brand or product directly from consumers, on a completely voluntary basis. In contrast to interruption marketing, it gives consumers the chance to choose voluntarily to be the target of marketing.


Download our trends reports
Consumer Trends Branding Trends See more reports

Other advertising
related terms