What is call to action?

Visible word, phrase, button, or link encouraging users to perform a particular action, such as ‘Call now’, ‘Click here’ or ‘Pay’. They may appear on a web page, in a social-media publication, or in articles and posts, videos, landing pages, or newsletters. There are as many kinds of calls to action as there are commercial objectives, but the most common are those that invite users to subscribe, download something, or buy; they can also be used to guide traffic and segment the audience.

Other denominations:

Download our trends reports
Consumer Trends Branding Trends See more reports

Other advertising
related terms