What are mupis?

Mupis or 'Street Furniture as an Information Point' are street marketing advertising media. It is a marketing strategy that consists of taking advantage of urban furniture as an advertising space or, in other words, placing a poster or object with an advertising purpose strategically in an often crowded public place. The most common and characteristic example is the advertising placed on bus stop shelters.

Acronym or abbreviation:
Mupis: MUPI

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