What is CPL or cost per lead?

Online advertising pricing model, based on the cost of gaining potential customer loyalty: the advertiser pays for each new sign-up based on the company's data.

Customers are signed-up using subscription forms where they voluntarily provide personal information in return for receiving further information about a product or service via newsletters or catalogues containing promotions and special offers.

Acronym or abbreviation:
CPL: Cost Per Lead

 
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