What is a sponsored link?

An advertising format that appears on the results page returned by a search engine when the user searches for particular terms. If the terms coincide with the key words paid for by the advertiser, the sponsored link will come up in the search results, normally identified as being sponsored or an advertisement. They differ from the organic results returned in that the latter appear in accordance with the content-valuation criteria established by the search engine’s algorithm, without any payment being made.

Their visual appearance imitates that of the organic results of the search: they do not have any graphic design or creative development and are composed exclusively of text, featuring a title, a description, and a destination URL, which is generally the website of the advertiser or a landing page.

The sponsored-links model is invoiced by clicks generated (CPC), i.e. the advertiser pays only when the user clicks on the advertisement.

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