What is a banner?

Heading or advertisement appearing on a web page in the form a static (jpeg or gif) or dynamic (java, flash) device, which seeks user interaction, including a link to attract traffic to the advertisers website. It is the most popular form of online advertising. The standard format is rectangular, 468 x 60 pixels, but in practice may adopt a wide range of sizes (buttons, skyscrapers, etc.).

 
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