What is PPC or pay-per-click?

An advertising procurement model where price is based on interaction: the advertiser pays depending on the number of clicks obtained by the advertising message, that is, as a function of the traffic generated by the advert to its content, independent of the number of impressions created.

A payment model used mainly by search engine advertising programs, such as Google AdWords.

Acronym or abbreviation:
PPC: Pay Per Click

Other denominations:
Pay-Per-Click

 
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