What is social media advertising?

Social Media Advertising consists of inserting advertisements into social media such as Facebook, Linkedin, Twitter, Instagram and Youtube. According to the platform in question, this advertising can take different forms: adverts on the user’s timeline or news feed, sponsored links, or advertising content in the form of posts. The advertisements may include images, videos, or just text. One of the main advantages is that it allows the target audience to be micro-segmented by location, age, sex, interests, etc.

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