What is a landing page?

The destination page where a banner or a sponsored link takes you. It acts as a user reception point and may be the main page for a website, or any of its sections or a microsite specially designed for a promotion.

The initial impression is vital to the success of the campaign. If visitors are to be converted into customers it is essential that the design and content of the landing page is optimised, to make it clear and attractive, meeting the expectations originally generated by the external source. Also consider the inclusion of certain keywords when programming, to obtain the best results from search engines.

Other denominations:
Landing page, lander

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