What is share of voice?

Indicator used to express the exposure to, and visibility of, an online advertising campaign compared to its competitors or the sector total in percentage terms.

An increased presence affects market share, although it is a frequent error to consider that SOV is due to a specific advertising investment, given that advertising spend does not necessarily translate into SOV.

Acronym or abbreviation:
Share of voice: Share of Voice

Other denominations:
Share of voice

 
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