What is conversion factor?

Percentage of users that, during a visit to an advertiser's website, perform a specific action that meets a campaign's objectives, be it a purchase, subscription, download, ....

The conversion rate is normally about 2% and is a fundamental indicator for assessing site effectiveness. By multiplying the number of visitors to a website by its conversion rate provides an estimate of its commercial value. Most companies invest more money in advertising campaigns that attract traffic than in optimising the process that makes such traffic a success. When improving web usability, providing potential customers with a positive experience, working the brand image and, in short, gaining user's loyalty, are cheaper than traditional investment in advertising.

Other denominations:
Conversion rate

 
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