What is product placement?

Advertising technique that involves inserting a product or brand into a television programme, film, music video, video-game, etc., displaying it or having it named by the characters. In this way, the product or brand is integrated into the narrative of the audiovisual programme, avoiding the rejection caused by traditional commercial breaks.

In the digital world, product placement has evolved through techniques such as Brand Library (products already modelled and texturized in 3D which are included in the series after it has been recorded), and Camera Caption Technology, which involves recording or photographing products at the exact angles of the scene in which they are to be integrated post-production.

Other denominations:
Product placement

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