What is programmatic advertising?

Semi-automatic system for the sale and purchase of advertising by way of real-time bidding (RTB) which allows a brand to connect with the right kind of consumer, at the right time and in the right place, so that consumers see advertisements for products that are tailored to them. Programmatic advertising is based on algorithms that find coincidences between available advertising spots on online media and the data in the possession of advertisers with regard to the profile of the audience they wish to reach.

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