What are rich media banners?

Enriched online advertising format which includes audiovisual elements of a very high graphic quality and which allows interaction possibilities that go beyond traditional cyclical animations or simple clickthroughs. They come in various shapes and sizes and provide greater interactivity with users, while possessing increased attractiveness compared to the static images of traditional banners.

The advertisement can unfold, float, or travel freely around the screen, for example.

Other denominations:
Enriched banners

 
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