What is a conversion funnel?

Conversion funnel is a graphic representation of the route that a user takes in a web, since he enters the web until he makes a conversion. In the conversion funnel, the different phases through which the user passes until he or she carries out a conversion must be defined in order to visualize how many customers are lost in each one of them and, in this way, be able to improve those sections and reduce the churn rate, thus increasing the probabilities of purchase. The funnel is represented with an inverted pyramid or funnel shape because there are always more visits than sales on the page and, as we advance in the purchase process, the number of users decreases.

 
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