What is Lookalike Audiences?

Advanced Facebook tool that allows advertisements to be created for extra audiences that the social network identifies as being close to a business/product because they have common traits with the users of the said business or product. There are three options for doing this: one is to find people who are similar to the current customers, providing the social network with a list of e-mail addresses; the second is to identify users who are similar to the visitors of a website, using information from the Facebook pixel, and the third is to identify people who are similar to the fans of the advertiser’s Facebook profile. The advantage of Lookalike Audiences is that it allows advertisers to reach new people who use the social network and who have a higher probability of being interested in a business, given that they are similar to its current customers.

 
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