What is Pay per lead (PPL)?

Form of digital advertising contract whereby the advertisers undertake to pay for each potential customer. For example, an advertiser may pay for each visitor who clicks on an advertisement or website and then fills out a form or downloads an informative document in exchange for supplying his/her details.

 
Download our trends reports
Digital Trends Consumer Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y