What is video marketing?

Technique based on the use of audiovisual material to promote a brand, service, or product within the framework of its marketing strategy. While this tool is not exclusive to digital marketing, this type of marketing has grown and evolved rapidly with the appearance of the internet and social media.

Nowadays it is a widespread technique, in line with the consumption of video material by internet users: it is the second most popular activity on social media.

 
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