What is the operational marketing?

The operational marketing is the marketing slope in charge of implementing sales actions and tactics in order to meet the KPIs established by strategic marketing. It is a short-term vision of marketing, that works on channels, media and products and which, for example, is in charge of packaging or advertising campaigns, among other actions.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#