What is Google Website Optimizer?

Free Google tool used to help facilitate decision making when making changes to a web page or online marketing campaign. Different alternatives are considered and the program offers detailed reports that enable results to be compared, to optimise the content or design of the definitive version, and thereby increase the conversion rate.

Optimizer facilitates different types of experiments for individually analysing page elements (multivariate test) or for judging it as a whole (A/B test).

 
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