What is PageRank sculpting?

SEO technique consisting of the planned distribution of the noFollow attribute, which stops Googlebot from indexing links that a webmaster considers to be irrelevant for the positioning of their website, for the purpose of optimising final PageRank and controlling its distribution.

Google has recently regulated this strategy to avoid abuse, deciding that PR is to be distributed equally across all pages that make up a website (tagged or not) but is only transferred to the outgoing links that the webmaster decides not to tag.

 
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