What is web analytics?

Discipline dedicated to the statistical study of website usage; enables user behaviour and page interaction to be studied, to optimise usability and achieve set objectives. An infinite variety of measurements and methodologies can be used for the research. Web analytics regularly employs techniques such as ClickMap, A/B and multivariate testing, form analysis, or breadcrumb study.

Some of the most popular tools for web analytics are Omniture, Google Analytics, Coremetrics, WebTrends, Comscore ...

Other denominations:
Web statistics

 
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