What is gap analysis?

Tool use to easily identify points that are susceptible to improvement within a content strategy. That is, enable the effectiveness of content to be measured, analysing content that generates the most interest and creating or improving existing content based on each stage of the conversion funnel. And all for the purpose of gaining customer loyalty via rational and emotional content.

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y