What is word of mouth?

Word of mouth is the direct sharing of opinions, information and recommendations between people, without intermediaries. It is estimated that in the offline world, when someone recommends or criticises a product or service, this impacts eight other people, whilst online this grows to 250 people.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#