What is scope?

In the field of communications media, reach is deemed to be the total universe of people to whom a message is addressed and who are contacted at least once. In English it is called ‘reach’ and in Spanish it is normally used as a synonym for coverage. It is applied mainly to traditional communications media, especially television.

Other denominations:
Reach

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y